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Search Engine Optimisation - Methodology |
 (Step 1) Discovery Report:-
• The Discovery report is in-depth study of your website / business / service / product. For existing websites this report includes:-
- IP Related Details
- Total No of pages listed on Search Engines
- Page Rank
- Checking for Site Ban
- Time for loading website
- Ranking with most targeted keywords
- Web static Analysis to for keyword research
- Website Traffic Scrutiny
(Step 2) Keyword Analysis:-
Before we start the search engine optimisation process, we present SEO a Keyword analysis report to help you decide the target keywords & market. |
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•Search Engine Optimisation is all about behavior of keywords, its placement. Utilizing keywords most intelligently creating SEO friendly content (SEO copywriting) makes SEO campaign successful. The report includes:-
- Keyword Research
- Differentiate primary and secondary keywords
- Finding keywords for Potential Market in various countries
- Analyze the capacity of keywords that can increase traffic to website
Keyword Research could also be generated for new websites which could help create SEO friendly content.
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(Step 3) Page Optimisation:-
• This is where we start the optimization process. Our SEO team work on the following:-
- H1 H2 Tags optimisation
- Title tags optimisation
- Meta tags optimisation
- Keyword optimisation
- Alt Optimisation
- Website Structure optimisation
- Body text and content optimisation
- Sitemap for Link Optimisation
- W3C validation
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(Step 4) Online Optimisation-:
• This where we begin to interact with search engines using the following steps:-
- Hosting of Google sitemap
- Website submission to all leading search engines
- Submission to region specific search engines
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(Step 5) Link Building
• In Search Engine Optimisation, Link Building is a very efficient and powerful method. One way link building is the most popular technique to make the site easily accessible. One-way link building is a long term determination to achieve good link popularity. To get higher rankings, your website needs more inbound links. One way link building is possible using various methods.
- Submitting website in business directory, portals related to your business or services
- Links in business directory under the category of your business
- Writing SEO Blog and submit in blog directory
- Ad banner on popular sites, portals, directories
- Original articles, submitted and archived online at topic related websites
- Original newsletters, submitted to and archived online at topic related websites
- E-books, submitted to and archived online at topic-related websites
- software tools with required link back to website
For each of these types of subject matter, you will need to have an active link back to your website. Of course, when creating your own original content, always archive your own work on your website to build your content and increase your own link popularity by growing the number of pages on your website.
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(Step 6) Monitoring, Analysis & Consulting
• Finally this is an ongoing step, where we monitor the site on search engines and analyze the long tail searches and provide consulting of best strategies for achieving targeted traffic and conversion. We provide the following:-
- Monthly traffic reports (weekly reports available on request)
- Monitoring and reporting website ranking
- Recommend Long tail search terms
- Research and integration of updated technologies for better positioning
- Changing strategy with the ever changing search engine algorithms
- Consulting and recommendation for better conversions
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