11 May 2008
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Better Websites  
Why might you need a better website?
 

Better Websites 
  • If you're not getting enough visitors
  • If you're not getting enough of the right type of visitor (your target audience)
  • If your visitors can't find what they want or need quick enough
  • If you're not converting enough visitors (conversion might mean signing up, registering, buying!)
  • Bluntly, if you are not getting the 'Return on Investment' you could 
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SPECIFICATION

 
Webscan Analysis

Useability -v- Accessibility

Contact us today to arrange either a face to face consultation or if more convenient over the phone or via video conference (e.g. Skype). 

We can quickly assess via a 'short form' IBA (Internet Business Analysis) what will get results.  Together we can agree short, medium and longer term goals and objectives and get to work straight away. 

The boxes to the right provide an overview of the mehtods, products and services we provide to help you achieve your goals (e.g. increased profit!)
WHERE DO YOU START?  

  • You should start by reviewing your fundamentals:
    - your objectives (e.g. advertising, brand image promotion, service or sales?)
    - also your secondary objectives

  • You should also consider design objectives (so much more than look and feel)
    - how can you site be made search engine friendly
    - how you can use repeat traffic generators
    - leveraging your salesforce
    - use of permission marketing, creating loyalty
    - stickiness, viral marketing etc....

  • You should ensure you have the right metrics to drive up your Return on Investment
    - everyone has (or should have) web analytics
    - but that's just the start
    - how many use them to continuously improve
    - improve the end-to-end sales process

  • Never before has marketing success been so measurable

  • We're so confident we can increase your return on investment we're prepared to be paid on results - that's "skin in the game" and really putting our money where our mouth is!!
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HOW CAN WE HELP?  
  • We start with an informal consultation
  • This helps you clarify your goals and objectives
  • Being Internet Marketing Consultants, we work with your own Internal or External Developers to achieve your goals
  • One service we provide is the detailed Webscan Analysis
  • If you'd prefer for us to handle the design and development we can do that too
  • However, many clients prefer to use us as independent advisors, to help guide and judge the performance of their existing internet providers, and our Webscan Analysis does just that
  • Internet Marketing is getting more sophisticated every day, and those businesses that harness it's power are seeing incredible increases in returns
  • It' s not rocket science and it's not a mystery either. But it does require a systematic approach to identifying clear goals, applying excellent marketing techniques and then constant measurement and refinement to deliver maximum profitability.
  • Contact us today to arrange an initial informal consultation.
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